Indian Renowned Ekta Kapoor Turns Fashion Designer
The successful Bollywood filmmaker and head of Balaji Telefilms Ekta Kapoor and it is said to be that she is going to launch her own signature label under the name ‘Ek’, short form for her name.
The 39-year-old veteran producer who was being praised by the audience for presenting saasbahu phenomenon, going to blast with Desi wear and Jewellery as declared about its first designing project at a press conference in Mumbai days ago.
She was seen at press conference in Mumbai while beautified herself with dose of silver embroidery and a blush pink sari and for this glamorous look, received a lots of praise by the people.
“I have a personal belief that fashion can go out of style but style can’t go out of fashion.
Television has its own style – some relate it to big bindis, big earrings and ostentatious garments while sometimes they call it understated dressing,” Jeetendra’s talented daughter told media.
Ekta believes that women like those dresses and jewelry which they see on television in Indian drama, her forthcoming designs will definitely win the hearts of Indian ladies because lots of unique variety designed for them.
The actress who critically acclaimed for her every film, “‘EK’ is an endeavor to make fashion accessible and affordable,”
After learning a lot by her veteran producer mother Shobha Kapoor, Ekta told further those women who watch dresses and jewelery on television in ads and want to get all those things, so they will find all in her collection because it was designed according to her requirements.
The Ek line that to present a large collection of saris which can be purchased on March 18 on Best Deal TV, the country’s first celebrity-driven 24/7 home shopping channel.